STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 15, 2019--
Pitney Bowes Inc. (NYSE: PBI), a global technology company that provides
commerce solutions in the areas of ecommerce, shipping, mailing, and
data, today revealed its latest cross-border ecommerce client success
stories with high-profile brands spanning the apparel, accessory and
beauty industries. The companies, including American Apparel, Bric’s
Milano and Kendra Scott use Cross-Border Services from Pitney Bowes to
help drive growth in overseas markets.
Lila Snyder,Executive Vice President and President, Commerce
Services at Pitney Bowes said, “Merchants cannot ignore the power and
potential of cross-border commerce. It presents an untapped opportunity
to generate new revenue streams, particularly in high-growth markets
such as China, Japan and South Korea. Cross-Border Services from Pitney
Bowes help connect brands with international buyers, optimizing web
experiences for mobile, while delivering a consistent, streamlined
approach for customers regardless of location. It’s very rewarding to
see these amazing brands delivering growth and great customer
experiences using our services.”
American
Apparel is an iconic global fashion brand. The company needed a
reliable partner to help it drive growth in new territories. Raffael
Sarracini, Vice President, eCommerce for Gildan Activewear, owner of
American Apparel, explained, “For us as a brand with a strong ethically
made, sweatshop-free ethos, a critical requirement in our overseas
expansion was giving our customers transparency, honesty, security and
consistency in how they shop, wherever they’re located, whichever
channel they use to interact with us. If they’re ordering from outside
the US, we wanted to give them access to a wide selection of our
products with absolute clarity on what they would be paying, and
visibility of their order. We can now offer our clients a seamless
shopping experience.”
Founded in 1952, Bric’s
Milano has been selling luxurious, hand-crafted bags to its
discerning clientele, and has grown into a prestigious brand synonymous
with quality, artistry and style. With the help of Pitney Bowes, Bric’s
Milano has taken its business beyond the stunning shores of Italy’s Lake
Como, now shipping around the world, generating new revenue and driving
growth. Celebrity endorsement and the power of social media led to an
increase in demand for Bric’s Milano’s products from across the world.
They wanted to seize this opportunity and reach customers in all the
American markets but needed the proper resources to address some of the
unique challenges faced when expanding outside the United States, such
as logistical compliance and customer knowledge. Partnering with Pitney
Bowes Cross-Border Services made the complex simple: Pitney Bowes
managed the entire overseas process, helping Bric’s Milano localize the
brand for new markets while keeping its Italian heritage at its heart.
Kendra
Scott is a fashion-lifestyle brand with a conscience, and a strong
culture of giving. Founder and entrepreneur Kendra Scott’s philanthropic
values run throughout the business, which has grown from a $500 project
in the spare bedroom of her home to a billion-dollar brand. Pitney Bowes
Cross-Border Services has played a crucial role in helping the brand
grow its presence overseas, offering localized currencies with taxes and
duties calculated at checkout, so customers know exactly how much
they’re paying, as well as fast and cost-effective shipping. “We wanted
to make it as easy for our overseas customers to shop with us as it is
for our US-based customers,” said CEO Kendra Scott. “They have a
seamless, consistent shopping experience with us wherever they are in
the world, which keeps them coming back.”
An increasing number of fashion, beauty and skincare brands are
launching cross-border businesses with Pitney Bowes, including:
- Dr.
Dennis Gross Skincare, a cruelty-free brand combining science and
nature to transform the skincare experience
- Tata
Harper Skincare, which offers an impressive range of 100% natural,
non-toxic and innovative skincare products cultivated from ingredients
sourced from over 68 countries around the world along with the brand’s
1,200 acre Certified Organic farm in Vermont.
- Westport
Big & Tall, a provider of premium quality menswear from the
finest clothing makers for the big or tall man.
Brands must deliver against rising expectations
The 2018
Pitney Bowes Global Ecommerce Study revealed new behaviors and
shopping habits among consumers. Based on surveys of more than 13,000
consumers in 12 markets, combined with surveys of 650 retailers in the
US, UK and Australia, the study found that as global ecommerce is
maturing, consumers are shopping online more frequently, with 35%
shopping online daily or weekly. This figure rises to 74% for shoppers
in China. The more consumers shop online, the more they expect in terms
of service and delivery.
Shipping and delivery choices have become increasingly influential on
shoppers’ purchasing behaviors. 91% of consumers leave the checkout when
they find shipping isn’t free, or fast enough. 36% of consumers go
somewhere else if they have a poor post-purchase experience, and 20%
never come back. When it comes to millennials, 30% will share their
negative experiences publicly, on review pages or across their social
media networks. As brands extend their reach overseas, they must
maintain a consistently high level of service.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients around
the world, including 90 percent of the Fortune 500, rely on the accuracy
and precision delivered by Pitney Bowes solutions, analytics, and APIs
in the areas of ecommerce fulfillment, shipping and returns;
cross-border ecommerce; office mailing and shipping; presort
services; location data; customer information and engagement software;
services; and financing. For nearly 100 years Pitney Bowes has been
innovating and delivering technologies that remove the complexity of
getting commerce transactions precisely right. For additional
information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190115005580/en/
Source: Pitney Bowes Inc.
Brett R. Cody
Pitney Bowes
(203) 218 1187
Brett.Cody@pb.com