FARMINGTON HILLS, Mich., Jan 14, 2010 (BUSINESS WIRE) -- Pitney Bowes Inc. (NYSE: PBI) announced today that its Marketing
Solutions unit has redesigned and relaunched its small business website.
The website address is pbmarketingservices.com.
The site features many tools to help small business owners acquire new
customers as well as increase revenue with existing clients. It also
provides small business owners with helpful guidelines for best
practices in direct marketing through the Marketing Knowledge Center
located on the site.
"Savvy small business owners increase revenue and expand their customer
base with direct marketing. This site makes direct marketing affordable
and easy, so business owners can reach more customers in 2010," said
Arthur Fiordaliso, president of Pitney Bowes Marketing Solutions Group.
"There are a lot of free resources--a marketing expert's blog, online
tutorials and podcasts--you can even ask questions and get answers from a
marketing professional."
The website has dynamic tools that make online creation and editing of
direct mail and list management easy. More customizable templates have
been added for more industries and categories to better refine mailings
to prospective customers. Online list mapping tools help business owners
develop more targeted lists to make the most of their budgets and
resources with mailings aimed to reach the desired customers. The site
also features options to enhance direct mail, like personalized URLs
(p-URLs) and email follow-ups. p-URLs are web pages that capture
recipient information, measure campaign response and allow business
owners to create better targeted, customized follow-up messages. Email
can be used in conjunction with a campaign or can stand alone. Campaign
results can also be viewed from the site.
About Pitney Bowes Marketing Solutions Group
Pitney Bowes Marketing Solutions Group delivers integrated marketing
solutions, including customizable templated ad content; digital asset
management; media placement and print-on-demand; co-op program
management; incentives and recognition, loyalty and retention, and
testing and certification programs; real-time, multi-sourced consumer
and business data targeting; and general and personal URLs for the
collection of customer data leads. For additional information about
Pitney Bowes Marketing Solutions Group, call 800-488-2124 or go to www.pbmarketingsolutions.com.
About Pitney Bowes
Pitney Bowes is a $6.3 billion global technology leader whose products,
services and solutions deliver value within the mailstream and beyond.
Founded in 1920, the company's 35,000 employees deliver technology,
service and innovation to more than two million customers worldwide. For
more information about Pitney Bowes, its products, services and
solutions, visit www.pb.com.
SOURCE: Pitney Bowes Inc.
Pitney Bowes Inc.
Matthew Broder, 203-351-6347
matthew.broder@pb.com
