New Brand Strategy and Identity Represent Milestone in Multi-year
Company Transformation
STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 14, 2015--
Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides
innovative products and solutions that power commerce, today unveiled a
new brand strategy and identity that is more closely aligned to the
company’s business transformation strategy and vision first detailed
back in May 2013.
The New Pitney Bowes Brand Symbol (Graphic: Business Wire)
“We are not the same company we were several years ago,” said Marc
Lautenbach, President and CEO, Pitney Bowes. “We have expanded our
business into high growth markets, including digital commerce and
software, while at the same time continuing to innovate in our core
mailing and shipping businesses. Our new brand strategy and identity not
only reflect who we are today, but also where we are going in the
future.”
Mr. Lautenbach will formally unveil the new brand strategy and identity
this morning to 15,000 employees at a globally broadcasted town hall
meeting in Orlando, Florida.
“Today marks another significant milestone in the company’s
transformation,” said Abby Kohnstamm, EVP and Chief Marketing Officer at
Pitney Bowes. “The new brand strategy will clarify our role in the
changing world of commerce, emphasizing the interplay between physical
and digital communications and also spotlighting emerging technology
areas such as location intelligence, customer information management and
cross-border commerce where Pitney Bowes provides industry leading
solutions. Importantly, the new brand differentiates Pitney Bowes and
makes us more relevant to a wider audience around the world.”
The Pitney Bowes New Brand Strategy and Identity
Pitney Bowes is a global technology company that powers billions of
physical and digital transactions across the connected and borderless
world of commerce.
With a relentless focus on delivering accuracy and precision, Pitney
Bowes helps clients create meaningful impact with their businesses.
This is just the third logo design in the 95-year history of Pitney
Bowes. The first appeared in 1930, the second was launched in 1971, and
today marks the third brand identity for the company.
The company is also launching today a transformed web site with enhanced
content and improved user experience, www.pb.com,
and a newly designed employee Intranet site.
FutureBrand and DigitasLBi were engaged for brand strategy and design,
and digital transformation respectively.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pb.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150113006584/en/
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Carol Wallace, 203-351-6974
Media Relations
Director
Carol.wallace@pb.com