New Partnership Shortens Lifecycle of EngageOne Video Deployment from
weeks to days
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 6, 2017--
Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, and Rapt
Media, a leader in high-performance interactive video technology,
announced today that they have entered into a partnership to provide a
faster way for clients to use Pitney Bowes’ EngageOne Video technology
while building out a truly custom experience that maximizes customer
engagement. Through the deployment of new EngageOne Video industry
templates, clients in the Insurance, Telecommunications, Utilities and
Financial Services industries can expedite their return on investment in
an interactive and personalized video solution in as little as 20 days.
According to a report
from Cisco, video will account for 80 percent of web traffic by
2019. Furthermore, according to data
from Axonn, 70 percent of customers view brands more positively
after watching interesting video content. Aligned to this growing trend
and market opportunity, Pitney Bowes assists clients across a variety of
industries to create real-time video experiences that deepen customer
relationships.
With the new EOV Industry templates, Auto Insurance providers will be
able to effectively explain coverage policies that match a prospective
customer’s driving needs to ensure they’re receiving the optimal
coverage; Financial Service providers can quickly walk credit card and
checking account holders through their onboarding process and educate
customers on the benefits of their online services; and any organization
can walk customers through their bill, noting the origination of charges
within that customer’s individual bill.
Pitney Bowes was among the first to invest in interactive video with the
introduction of EngageOne® Video (EOV) in 2015. EOV is a customer
engagement solution that delivers interactive communications designed
specifically for each viewer. Each video experience created using this
solution acts as a customer service, sales and marketing resource while
empowering viewers to create their experiences through self-selection of
topics and actions relevant to their individual’s needs. Available
around the clock for the always-on customer, video experiences using
EngageOne Video are developed for the individual consumer and can be
accessed through any device they choose.
“Our new EOV industry templates provide clients with the ability to
experiment with interactive video in the span of a few weeks. We know
that depending on the application, other clients will still prefer the
fully functional, customized version of EOV,” said Erika Trautman, CEO
and Founder of Rapt Media. “With the new video templates, EOV clients
can quickly deploy their video and learn from it before investing in the
customized version of EOV which has a longer implementation cycle. The
new EOV template applications include a personalized walk-through of a
new checking and credit card account, an explanation of auto insurance
setup and options, and education on billing charges.”
“The continued success of our EOV clients is our top priority—speed,
personalization and ROI are key factors in the success of interactive
and personalized video,” says Greg Van den Heuvel, Chief Operations
Officer of Software Solutions, Pitney Bowes. “Our partnership with Rapt
Media reinforces our commitment to providing clients with a fast way to
start improving their customers’ experience, while maintaining a level
of personalization and interactivity that differentiates this solution
within the market.”
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pitneybowes.com.
About Rapt Media
Rapt
Media offers a compelling alternative to engage employees and
consumers, inspiring them to act. The company's cloud-based interactive
video platform drives deeper engagement resulting in enhanced learning
and rapid behavior change. Rapt Media offers enterprise companies
digital transformation solutions involving communications and learning.
For more information, visit www.raptmedia.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170306005126/en/
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Joan Rothman, 914-391-8406
joan.rothman@pb.com
