Business Editors

    STAMFORD, Conn. and NEW YORK--(BUSINESS WIRE)--Aug. 24, 1999--Pitney Bowes Inc. (NYSE: PBI), today announced that LinkShare Corporation, the worldwide leader in affiliate-marketing programs for companies doing business on the web, has been selected to develop and manage online marketing programs for Pitney Bowes' small business customers.

LinkShare facilitates e-commerce for leading online companies by providing them with the tools and technology to cross-refer their customers, strengthening their own customer relationships and generating revenue in the process. LinkShare's client roster includes marquee names in e-retailing such as Borders.com, Cyberian Outpost, dELiA's, Dell, Esprit, The Sharper Image, and Virtual Vineyards. The deal enables Pitney Bowes to tap into the tens of thousands of affiliate sites in the LinkShare Network(TM). LinkShare affiliates who sign up with Pitney Bowes will be able to establish links to the Pitney Bowes Web site (www.pitneybowes.com) and participate in several revenue-generating opportunities. The affiliate program is also expected to generate new business on LinkShare's own network of hubs, specifically those focused on the small business market.

"The use of an affiliate marketing program will make our suite of business solutions more readily accessible to current and future customers," said Bill Shannon, Director of Product Management, Pitney Bowes. "And since many of our products are Internet-enabled, teaming with LinkShare allows us to extend our online presence, which is where 40% of small business customers are already doing business."

"Through its partnership with LinkShare, Pitney Bowes will be able to extend its powerful, widely-recognized brand into the e-commerce space," said Stephen Messer, Chairman, CEO and co-founder of LinkShare. "When you combine their outstanding products with LinkShare's leading performance-based affiliate marketing program, you have an extraordinary alliance."

Pitney Bowes is the only company to offer a full suite of mail, marketing and financial services designed for the way small business really works. The suite of digital, PC and Internet-enabled products designed for small business will be marketed under the new PitneyWorks brand. Offerings include ValueShip(TM), an Internet shipping service, Target Prospects, an Internet-based service to acquire mailing lists for new customers, and DirectNET(TM), Pitney Bowes' "one stop" Internet-based printing and mailing service. Pitney Bowes also offers small businesses two PC Postage products, ClickStamp(TM) Plus and ClickStamp(TM) Online. ClickStamp(TM) Plus is an offline product that enables users to access postage via modem and store it in a "vault," while ClickStamp(TM) Online allows postage to be downloaded directly from the Internet. Small business owners can also benefit from the family of financial products and services that Pitney Bowes offers, designed specifically with the small business owner in mind to help improve cash flow management.

About LinkShare:

LinkShare Corporation (http://www.linkshare.com) is the worldwide leader in affiliate marketing programs for companies doing business on the Web. In 1996 LinkShare created the concept of and launched the first affiliate network, a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages the largest affiliate network, which includes tens of thousands of affiliate sites and more than 300 leading merchants. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services and support for any performance-based partnerships that they choose to create. Companies use the LinkShare Network(TM) to create cost-effective, measurable programs to generate revenue, acquire customers, encourage trial, increase click-thrus and increase brand awareness. LinkShare, backed by investors including Comcast and the Internet Capital Group, is headquartered in New York City, with offices in San Francisco, Denver and Chicago.

About Pitney Bowes:

Pitney Bowes Inc. is a $4.2 billion global provider of informed mail and messaging management. For more information about Pitney Bowes' suite of solutions, please visit http://www.pitneybowes.com or call 1-800-640-7058. Customers interested in ordering a Personal Post(TM) postage meter or getting more information about these new products and services can visit http://www.pitneybowes.com/soho or call 1-800-446-6406.

     --30--cl/ny*

     CONTACT: PRESS CONTACTS
              For Pitney Bowes:                  
              Beth Ghiloni                       
              Pitney Bowes, Inc.                 
              (203) 326-6148                     
              ghilonel@pb.com                    
              or
              For LinkShare:         
              Amy Simpson            
              Fleishman-Hillard      
              (212) 453-2327         
              simpsona@fleishman.com 
              or
              Tania Sawa-Priatka
              Brodeur Porter Novelli
              (203) 399-8286
              tsawapriatka@brodeur.com
     
     KEYWORD: CONNECTICUT
     INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET