Pitney Bowes Chief Marketing Officer Arun Sinha to Deliver Keynote Address

BRUSSELS, Belgium, Oct. 7 /PRNewswire-FirstCall/ -- Pitney Bowes Inc. (NYSE: PBI), provider of the world's most advanced mailing solutions for posts and businesses of all sizes, will showcase its leading edge mail and document management solutions at the 2003 POST-EXPO in Brussels, October 7 - 9, 2003. Michael J. Critelli, Chairman and CEO of Pitney Bowes will co-host a dinner with the Director General of the Universal Postal Union, Thomas E. Leavey, for postal industry leaders from around the world. Pitney Bowes' Chief Marketing Officer Arun Sinha will deliver the keynote address on October 7, 2003 at 10:40 am on the importance of branding in an increasingly competitive postal environment.

"Pitney Bowes is dedicated to delivering the world's most innovative solutions that help customers and posts better serve their respective markets," said Mr. Critelli. "As the postal markets in Europe become more competitive, posts are looking for ways to operate more efficiently and deliver new value-added services to their customers. As a leading mailing technology provider, we are working with the postal operators to provide an integrated, end-to-end channel that delivers enhanced customer value."

POST-EXPO is an annual event that brings together top-level postal executives from more than 100 countries to participate in the World Postal Business Forum -- organized in association with the UPU, the technology forum and the technology workshops. It also provides an opportunity to see an unrivalled collection of the latest generation technology solutions that are driving the Mailing Industry forward.

On stand 9190 in hall 9, Pitney Bowes will highlight the power of its IntelliLink(TM) Technology, the networked platform for its revolutionary DM Series(TM) mailing systems. The advanced DM Series(TM) provides customers with online access to valuable services and detailed mail usage data via an interactive demonstration of the lifecycle of a mail piece, including mail creation with signature confirmation requested, postage application, post processing and scanning, post delivery and scanning, and with post and customer tracking reports.

Pitney Bowes will also exhibit the Olympus(TM) II MT multi-tier high-speed sorter platform as part of its integrated portfolio of inserting, sorting and software solutions for postal companies worldwide. Other products and services featured include D3(TM) Digital Document Delivery, dMail, and postinsight.pb.com.

In his keynote address, Mr. Sinha will discuss how to maximize brand value in a deregulated postal environment. "A company's brand can be a significant competitive advantage and driver of intangible value," says Mr. Sinha. "In the more competitive postal marketplace, maximizing your brand becomes even more critical to business success. Companies need to invest in and manage their brands to build and protect market share and deliver shareholder value. At Pitney Bowes, we are very proud of the success of our recent brand initiative, which highlights our ability to engineer the flow of communication and reinforces our existing brand attributes, including innovation and reliability."

Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $4.4 billion company helps organizations of all sizes engineer the flow of communication to reduce costs and increase impact, and enhance customer relationships. The company's 80-plus years of technological leadership has produced many major innovations in the mailing industry and more than 3,500 active patents with applications in a variety of markets, including printing, shipping, encryption, and financial services. With approximately 33,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information on the company is available at www.pb.com.

     Contact: Dan Burris
              Pitney Bowes
              203-351-6477
              daniel.burris@pb.com


SOURCE  Pitney Bowes Inc.
    -0-                             10/07/2003
    /CONTACT:  Dan Burris of Pitney Bowes, +1-203-351-6477,
daniel.burris@pb.com/
    /Web site:  http://www.pb.com /
    (PBI)

CO:  Pitney Bowes Inc.
ST:  Belgium
IN:  OFP CPR HTS PAP
SU:  TDS PER

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0477 10/07/2003 08:40 EDT http://www.prnewswire.com