NEW YORK--(BUSINESS WIRE)--Jul. 1, 2015--
Zady,
a New York-based online retailer of lifestyle goods for conscious
consumers, today announced that it has partnered with Borderfree,
a market leader in international cross-border ecommerce solutions and a Pitney
Bowes company (NYSE: PBI), to expand internationally with Borderfree
using BFX, Borderfree’s new express implementation technology.
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Borderfree’s team of global ecommerce experts worked with Zady to create
a localized online shopping experience for international visitors based
on local preferences, best practices and market insights while keeping
the retailer’s brand at the forefront. Following the launch of a
fully-optimized international version of their domestic website on July
1st, Zady’s high-quality, sustainable
products will be available to international shoppers in over 220
countries and territories, and in more than 74 currencies. Standard
shipping will be free for all international orders for the month of July.
Launched domestically in August 2013 to set a new standard for
transparency and social consciousness in a retail environment dominated
by fast fashion, Zady has grown rapidly over the last eighteen months
and is poised to capture significant international growth. Approximately
20 percent of Zady’s organic website traffic comes from consumers in
Canada, France, Japan and the United Kingdom. With Borderfree Express,
Zady can increase this international traffic and convert it into sales.
“Zady was founded on the idea that through our collective buying
decisions we could drive positive change. The idea is global in scope,
but until now, our focus has been limited to U.S. consumers,” said
Maxine Bédat and Soraya Darabi, Zady co-founders. “With Borderfree, we
can bring the movement of the conscious consumer to the rest of the
world.”
“Zady is the pioneer of mindful consumerism in the world of online
fashion,” said Lila Snyder, President, Global Ecommerce, Pitney Bowes.
“With existing demand from a growing international fan base and a
digital-first approach, Zady is ideally positioned to connect with
online shoppers across the globe.”
Borderfree, a Pitney Bowes company, is a market leader in global
ecommerce, operating a technology and services platform that the world’s
most iconic brands rely on to expand globally and transact with
customers in more than 220 countries and territories and more than 74
currencies worldwide. Borderfree manages all aspects of the
international shopping experience, including site localization,
multi-currency pricing, payment processing, fraud management, landed
cost calculation, customs clearance and brokerage and global logistics
services while maintaining the integrity of our customers’ brand and the
consumer experience. Clients include J.Crew, Neiman Marcus, Lands’ End,
Ann Taylor and Gilt. For more information, visit www.borderfree.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pb.com.
About Zady
Zady (www.Zady.com)
is the leading slow fashion brand and lifestyle destination
re-envisioning the future of fashion from field to garment. Its mission
is simple: to create the best possible products, inside and out, from
the ground up, and then share that story with consumers, giving them
true value and a grounded connection to the items they own. In contrast
to fast fashion, Zady works directly with each supply chain partner at
every step of production to offer consumers beautiful, high-quality
products made with integrity. With this, Zady is creating a new standard
for transparency and responsible production within the apparel industry.
The company was founded by Maxine Bédat and Soraya Darabi in August 2013
and is based in New York City.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150701005320/en/
Source: Pitney Bowes
Pitney Bowes Inc.
Karen King, 203 351 6189
Karen.king@pb.com
or
Zady
Sunshine
Sachs, 212 691 2800
zady@sunshinesachs.com
