Australian models brought them to the U.S. and now Pitney Bowes is
helping sell them internationally
STAMFORD, Conn.--(BUSINESS WIRE)--Jun. 13, 2017--
Pitney Bowes Inc. (NYSE:PBI), a global technology company providing
innovative technology solutions to power commerce, announced today that
Australian footwear and accessory retailer Tony
Bianco is now a globally-optimized ecommerce site, bringing their
coveted shoes, handbags and accessories to shoppers around the world.
While Tony Bianco’s designs have been highly sought after in Australia
for over forty years, the brand was catapulted into the world’s most
influential fashion magazines and best-dressed lists by Australian
models. Today, many top celebrities and models in the U.S. and
throughout Europe can be seen wearing a variety of Tony Bianco shoes and
accessories. Influential fashion bloggers and fashionistas around the
world are tagging their social posts and snaps with #TONYBIANCO and
women in dozens of countries want the shoes delivered right to their
door.
To help accelerate their international expansion and cross-border
demand, Tony Bianco is working with Pitney Bowes to provide a seamless,
localized online shopping experience to customers around the world with
the Pitney
Bowes Complete™ Cross-Border solution. Now Tony Bianco can reach
shoe lovers around the world and allow them to pay in local currency
with fully landed costs that are guaranteed—so no surprises upon
delivery. Global shoppers get the shoes that help them stand out and
Tony Bianco’s fantastic brand becomes better known around the world.
“A global footprint is essential for us. We have demand across the world
and need to get our shoes and accessories to a diverse group of
markets,” says Adam Bianco, Director, Tony Bianco. “By partnering with
Pitney Bowes, we can sell to shoppers in more than 150 countries and
territories and their end-to-end technology offers a seamless localized
experience to our customers.”
“Tony Bianco is highly-respected worldwide because of their unique
designs and impeccable craftsmanship and materials,” said Lila Snyder,
Executive Vice President and President, Global Ecommerce for Pitney
Bowes. “We are proud that they chose to expand globally with us by
harnessing the value of our Complete Cross-Border solution. We reduce
complexity and take on much of the risk of selling cross-border
including guaranteed currency conversions and fraud protection to help
retailers like Tony Bianco realize their global growth strategies.”
Pitney Bowes’ cross border solutions are available as part of the Pitney
Bowes Commerce Cloud, a commerce enabler, providing access to
solutions, analytics and APIs across the full commerce continuum with
speed and agility.
About Tony Bianco
Tony Bianco is Australia’s leading fashion footwear brand recognizing
that being an individual is the essence of true style.
Our fashion forward collection of shoes embodies the attitude of High
street London and the spirit of Soho NY. It represents the perfect
harmony of creative, cultural and on-trend infusions.
The Tony Bianco signature denotes a heightened focus on detail, superior
quality and unique luxurious materials. The contemporary styling reigns
supreme, inspiring and surprising with undertones of mystery.
The Tony Bianco girl is a well-blended mix of street-smart modernist,
epitomizing cool with an effortless ability to switch their looks day or
night; from androgynous to glamour, vintage meets modern to everyday,
street-luxe dressing.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering billions
of transactions – physical and digital – in the connected and borderless
world of commerce. Clients around the world, including 90 percent of the
Fortune 500, rely on products, solutions, services and data from Pitney
Bowes in the areas of customer information management, location
intelligence, customer engagement, shipping, mailing, and global
ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients
can access the broad range of Pitney Bowes solutions, analytics, and
APIs to drive commerce. For additional information visit Pitney Bowes,
the Craftsmen of Commerce, at www.pitneybowes.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170613005276/en/
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
US:
Brett Cody, 203-351 6079
Brett.Cody@pb.com
or
Australia:
Kathleen
Sweetapple, +61 424 065 874
Kathleen.Sweetapple@pb.com
